Once we have determined where you are, we can then determine where you want to go and how to get you there.

We do this by developing the Savants Strategic Marketing Plan. Together we determine a set of objectives, each accompanied by a strategy, and tactics to help execute the strategy and achieve the objective. This is not a plan we create and then hand down to you from an ivory tower. This is a plan developed from your input in the Marketing Savants Inventory™ and our follow-up research. More importantly, it is also based on a budget. Everyone has a budget, and we are committed to helping you stay within that budget.

The strategic marketing plan spells out, month-by-month, activities and expenditures. You know what is going on, how much it will cost, and when it should happen. It is a flexible plan, though. We realize that market conditions change and unforeseen opportunities arise. That is why we factor in reserve dollars to take advantage of these situations.

The Savants Strategic Marketing Plan is your blueprint to getting where you want to go, to reaching your revenue goals.

“If you don’t know where you’re goin’, you’re not gonna know it when you get there.”
— Yogi Berra, a great strategic thinker. We agree with Yogi but we would add to it. “If you don’t know where you’re goin’, not only will you not know it when you get there, but you’re not even gonna know where to start!”

What Yogi is saying is that you need a strategy.

The first thing we ask our clients — insist — is that they allow us to help them define a strategy. Where do we want to go? How are we going to get there? Where do we start? A well defined marketing strategy means that every dollar has a strategic purpose.

Strategy is what makes Marketing Savants different than any other advertising agency. We are, in fact, fanatics about strategy. Just ask our clients!

We even have a special tool we developed to help clients answer these questions. It is called the Marketing Savants Inventory™.

The Marketing Savants Inventory™ is an assessment that allows you to take a disciplined and formal look at your total marketing program – from product development to customer nurturing to delivery. We meet with your key executives and your marketing team, guiding them through our Marketing Savants Inventory™ questionnaire. We review pertinent marketing materials, talk with employees, we talk with your friends and your competition, and we take a look at your interaction with customers.

You will probably find your self saying, “Gosh, we have never even considered some of this stuff!”

You will also find yourself saying, "We knew this, but never formally considered it." We are helping you set the company on its end and look at things differently.